When it comes to running a business, the people who will know just how well you’re doing are your account managers. They will be able to tell you about all the new people you have been able to gain as your customers as well as the customers you might have lost. Every meeting can offer you the chance to explore just what your business is lacking and what you might be doing wrong. Hence, the simple answer to how many times you have to meet your account manager(s) is: quite regularly.

Let’s take a look at why you need to meet them regularly:

Gauge on Your Performance

Meeting your account managers(s) over regular intervals of time allows you to find out just how well your business has been performing in that specific period of time. By meeting the account management regularly, you have a ready look at what your business is doing and how well it is doing. You won’t be able to receive such information at runtime if you did not hold meetings with your account manager(s). Hence, gauging your business’ performance is one of the advantages of regularly meeting the managers.  

In-Depth Look at What Needs Attention

Beyond just gauging the performance, you will also be able to learn in which aspects your business has not been up to the mark. Your engagement rate might be down due to your marketing or some clients might not be returning due to unappealing offers. Your account manager(s) are able to tell you just which aspect of your business needs attention. While you might have other tools to look at all the varied aspects, nothing will go to the depth and detail that the briefing from your account manager(s) would. After all, it’s their job to keep a check on how your business is doing.

Set Targets

Setting targets for the next year or the next term needs input from the people who handle the accounts and the money of your business. The account manager(s) will be able to tell you what your realistic expectations could be based on your previous performance and the trend that the market and your business has been following for some time. It’s your job to set targets for your business and you can set appropriate ones with advice offered by your account manager(s), whether it’s to downscale or upscale.


A business has to grow, it’s what they are designed to do. However, it’s not the same as setting a target. The scaling needs to be planned over a period of some years. You need to set targets over 2 year or 5 year periods to properly plan and execute those plans. Scaling your company requires extensive knowledge of how it is currently doing and what can help it improve. That information is something you can find with input from your account manager(s).

Meeting your account manager(s) regularly is important. A meeting every fortnight or month should do the trick.