Search engine optimization (SEO) is the process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this helps your site rank highly in search engines. When someone searches for specific keywords or phrases, search engines return your site as a hopefully top listed website. Indeed, SEO involves optimizing your site content, the HTML code, meta tags, and implementing appropriate linking building. Today, the most popular search engines are Google, Bing, Baidu, Yahoo!, and Yandex.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search results and to deter spam pages from clogging those results. A search engine may use hundreds of factors for ranking search listings, where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

New sites do not need to be submitted to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. This process can take anywhere from a few days to weeks as the main search engine spiders begin visiting and indexing the new site from the link found on an established site.

If you are unable to conduct keyword research and work on your own search engine ranking, consider hiring SEO experts to help you fully optimize your site.

Search engine marketing and promotion companies will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. These experts can also provide ongoing consultation and reporting to monitor your website, make recommendations for editing and improvements to grow your site traffic, and keep your search engine ranking high. Normally, your search engine optimization experts will work with your web designer to build an integrated plan right away. Indeed, this ensures that all aspects of the site design are considered at the same time.